It is common knowledge that businesses are always expanding. Especially massively successful brands such as Amazon. If you aren’t expanding, you’re either getting smaller as a company or staying put, both of which aren’t advisable if you want to be as successful as Amazon clearly want to be.

Being market leaders in the ecommerce and online book industry, as well as powerful competitors to the market leaders when it comes to streaming services, isn’t enough for Amazon, as they are trying their hand at an exciting, often underrated technology, Internet of Things.

We have spoken about how much potential there is in Internet of Things, how it can benefit all manner of already existing pieces of technology and devices.

Arguably, Amazon’s biggest investment in IoT is their Amazon Go which uses people’s phones as IoT devices essentially, you may remember Amazon’s announcement and promotional video. Whereas most shops start as brick-and-mortar and gradually set up an ecommerce platform, Amazon has done the opposite, setting up their own brick and mortar shop, but with a twist. Instead of gathering up what you need and waiting in line for your multiple items to be scanned, The Amazon Go store knows what you have chosen and you simply walk out of the shop, scanning your phone on the way out to complete the transaction.

Whereas Amazon Go focuses on shopping, Amazon’s new venture into IoT is focusing specifically on storage, cloud storage, to keep its users’ data safe and secure. Amazon have been auto scaling Amazon Web Services to make it more cloud based with increasing its influence of IoT.

It has been described as an ‘IoT Analytics service’ by Tara Walker, a technical evangelist working for Amazon Web Services. This means it can ‘process messages, gather and store large amounts of device data’ and it can even ‘query your data’.

As Amazon Web Services and IoT are both fairly new, there have been concerns about security. Obviously if you are storing your data somewhere you want to know that it is safe. So to put user’s concerns to rest, Amazon has ‘AWS Device Defender’ to, as the name suggests, defend your devices by analysing the data you have given it and making sure all the security practises are in line with the company’s policy so if anything isn’t right, the administrators can then investigate.

Hopefully this should make anyone using Amazon Web Services that bit more secure in their understanding of how it works and how it is being used in their best interests, to protect their device’s data.

The main information for this article

https://www.businessnewsdaily.com/10902-amazon-web-services-internet-of-things-platform.html

IoT before

http://techwireasia.com/2018/06/the-future-of-retail-has-no-checkout-lines/