November 20, 2018
XIAOMI FLASH SALE BACKFIRED IN THE UK MARKET
Last week, Xiaomi entered the UK market with, what hoped would be, one of the most successful sale tactics in their arsenal, a flash sale. However, unlike other market segments, the UK market wasn’t prepared for such a tactic and the company received the inevitable backlash.
With an unprecedented scarcity in marketing tactics, the company has had success in expanding its market share in most developing countries, becoming one of the world’s leading...
